SpongeBob SquarePantsRecently we at MTV Networks launched a big SpongeBob SquarePants vertical in The Netherlands at www.spongebob.nl. The Dutch SpongeBob website is an online fanclub facilitated to kids so that they can soak up everything about Spongebob and the other characters such as Patrick, Sandy, Mr. Krabs, Plankton, Squidward and Gary. The content on the website varies deeply from regular online games to complete episodes, coloring pages, but you can also register yourself as a genuine SpongeBob fan!

Strategically the most important goals for the site are: supporting local marketing initiatives such as special episodes, 10 year anniversary of Spongebob and increasing (online) brand engagement. Also, the local webshop (nickshop.nl) is featured heavily throughout the website to increase awareness for all the cool SpongeBob gadgets and gifts out there.

Later this year the site is planned to be expanded with weblogs from the creators and an achievements system for the registered fans.

The site has been designed by me with the absolutely fantastic help of Roy Schieving (Design Intern) and has been built by Niels Filmer (Developer) and Fabian Scheepers (Developer).

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